Gwyneth Paltrow has been named the 2008 Entertainment Industry Foundation Key To The Cure Saks Ambassador.
The Oscar winning actress, to star in King Lear with Keira Knightley, Naomi Watts and Anthony Hopkins, will endorse a limited edition charity t-shirt (pictured) designed by Karl Lagerfeld.
The tee will be launched at the Saks Fifth Avenue charity shopping weekend on October 16 to 19, and will hit the shelves of all of Saks stores nationwide, and be available online.
The newly appointed Saks Key To The Cure Ambassador, Gwyneth Paltrow, will also appear in a number of ads to promote the charity campaign.
