ICE Campaign In Case of Emergency

ICE Campaign In Case of Emergency

The ICE Campaign, or In Case of Emergency, is especially important at this time of year.

It started when one emergency worker got frustrated because when attending accidents he would often find mobile phones without emergency contact numbers.

He devised a universal code, ICE, to allow emergency services to contact the appropriate people.

So don't forget this New Year's Eve holiday to pop your ICE Campaign In Case of Emergency contact number into your mobile phone under ICE, just incase.

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