The Prostate Cancer Charity is targeting Afro-Caribbean men in a new postcard campaign.
It’s sending out 20,000 post cards to African Caribbean community centres and aims to involve women as well. African Caribbean men are three times more likely to be diagnosed with prostate cancer than their white males.
Once the card is received all you need to do is fill it in and a free guide is sent out.
Direct Mail Marketing has proven to be a highly effective way in increasing response advertising rates and it’s a great strategy from The Prostate Cancer Charity.