Community fundraising has the power to bring people and industries together while generating support for initiatives that benefit the wider community. Long-running fundraising traditions can also create lasting connections between businesses, supporters, and charitable organisations.
Sydney Markets Foundation brings together the fresh produce industry and the wider community through fundraising initiatives that support its charitable work. Its annual Cherry Auction has become a long-standing tradition of generosity within the industry.
The Cherry Ball & 45th Annual Cherry Auction will take place on Saturday, 28 November 2026, from 6:00 PM.
First established in 1982, the Annual Cherry Auction has united Australia’s fresh produce industry for more than four decades, creating a fundraising tradition built around generosity and community participation. The event continues this legacy by bringing industry members, supporters, and guests together for an evening of celebration and fundraising.
Known as an opportunity to “Party with Purpose,” the Cherry Ball provides a setting where the fresh produce community can come together while contributing to charitable fundraising.
The 45th Annual Cherry Auction marks another milestone for an event that has continued to grow since its beginnings in 1982. Its longevity reflects the ongoing involvement of the fresh produce industry and supporters who have contributed to the tradition over the years. By attending the Cherry Ball and participating in the auction, guests can become part of a fundraising tradition that has connected the industry through generosity for generations.
The event is more than an evening of celebration—it is a continuation of a 45-year fundraising legacy that brings the fresh produce community together for a shared purpose.
Join here on November 28, 2026, and be part of the Cherry Ball and 45th Annual Cherry Auction.
The Cherry Ball & 45th Annual Cherry Auction
PARTY WITH PURPOSE
Since 1982, the Annual Cherry Auction has united the fresh produce industry in an extraordinary show of generosity—creating a proud legacy of giving that continues to grow.November 28, 2026 6PM
