Whether you’re a business owner or part of a company’s sales team, it’s important to keep your finger on the pulse of the number-one
activity that keeps your organization thriving, and that’s client prospecting. New business and repeat sales both put money in the till but this won’t happen if you don’t have anyone to sell to. However, prospecting is more than just broadening your social network. It’s about finding who can and will buy what you’re selling. And that’s a skill that you can refine and learn to use as an integral part of your work. The key to successful prospecting is to make it a daily habit. Never let a day go by without doing at least one thing to generate new business. Recognize that each time you do this, you’re putting new potential leads into your funnel. With time, your commitment to that one simple act will bring great results, including a boost to your bottom line. Let’s look a bit closer those daily prospecting habits. There are five simple things you can do every day to refine those skills. 1. Pick up the phone. One of your most powerful selling tools is sitting right there on your desk. Pick up the phone and make a new call to a new potential lead. Successful people who are in the top-ten percent of any organization will tell you that this habit is vital for finding new leads and turn them into customers. Not every call is going to result in a new sale. And sales are not the only reason why you need to pick up that phone every day. Talking to people builds your confidence and teaches you to fine-tune your listening skills. Both of those will help you go a long way to meeting your sales goals.
2. Go to a networking event.