In the company of prominent guests such as Professor Schwab, the founder and executive chairman of the World Economic Forum, Nicole Schwab, founder of
the Young Global Leaders of the WEF, David de Rothschild, the youngest child of the Rothschild banking family, Josh Silverman, CEO of Skype, founder of Wikipedia and Ellana Lee, Managing Director of CNN International Asia Pacific, among more than 300 influential world leaders, IWC Schaffhausen, supported by Abu Shakra presented its innovative role in protecting the environment on the occasion of the Dead Sea Summit of the World Economic Forum. The opportunity to address the gathering of influential world leaders was brought about by the membership of Georges Kern, CEO of IWC Schaffhausen, to the Young Global Leaders of the WEF, an organisation where he is an active member since 2005. “The Forum of Young Global Leaders has been one of the most inspiring experiences for me, both personally and professionally,” said Kern. “Without this global platform, we wouldn’t have had the chance to reach so many powerful business and creative leaders around the world to promote various initiatives.” “The level of positive drive and commitment to improve global issues, together with the enormous diversity of the community, are the impressive unifying forces of this ambitious group of individuals,” remarked Kern. “My membership to the YGL changed my life and my work. Since then, IWC judiciously invests its marketing dollar in nothing else but Social Responsibility Projects, and I am so proud of it.” IWC Schaffhausen is the 1st carbon neutral Watch Manufacturer in the world and rewards the private efforts of their employees who introduce CO2-reducing measure in their private lives such as a contribution to buy cars with reduced CO2 emissions.
On top of that, IWC Schaffhausen was the 1st cooperation partner from the business world accepted by the Cousteau Society, a non-profit organisation under the patronage of the UNESCO which is committed to protecting oceans and, among other things, preserving tropical coral reefs.