The Governator Arnold Schwarzenegger, EIF and six major studios have united for a youth directed anti-smoking campaign.
Paramount, Sony, Fox, Universal, Walt Disney and Warner Bros. will show California’s short anti-smoking PSAs at the start of new G, PG and PG-13 films on DVD that have scenes involving tobacco use, to educate America’s youth about the health risk.
The new California State, EIF and studios collaborative anti-smoking campaign is called Hollywood Unfiltered.