Studios Anti-Smoking

Arnie, EIF and Studios Unite for Anti-Smoking

Studios Anti-Smoking

The Governator Arnold Schwarzenegger, EIF and six major studios have united for a youth directed anti-smoking campaign.

Paramount, Sony, Fox, Universal, Walt Disney and Warner Bros. will show California's short anti-smoking PSAs at the start of new G, PG and PG-13 films on DVD that have scenes involving tobacco use, to educate America's youth about the health risk.

The new California State, EIF and studios collaborative anti-smoking campaign is called Hollywood Unfiltered.

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