UNICEF Cricket World Cup

UNICEF and the ICC team up for the 2007 West Indies Cricket World Cup

It's already started, but don't worry the UNICEF and the ICC's Cricket World Cup is a seven week long event, so there's still time to catch all the slogs, slices, spins and stumpings.

The ICC, UNAIDS, UNICEF and the Caribbean Broadcast Media Partnership on HIV/AIDS all collaborated together, organising the Cricket World Cup West Indies 2007, to call attention to the many young people and children living with and affected by HIV and AIDS.

The massive event began with an opening ceremony in Jamaica on March 11.

An expected audience of 2 billion will not only watch some excellent cricket, but will also see events bringing attention to the many issues facing children and young people affected by the HIV/AIDS epidemic.

The objective of the event is also to make people aware of the resources and actions required to address the problem.

The event is especially aimed at young people aged 15-24 and will attempt to provide information surrounding the stigma and discrimination of HIV and also on how to protect against the virus.

Leading players, including Australia's Ricky Ponting and Rahul Dravid from India, will speak out in PSA's on how HIV affects children, and each team's players and officials will sport the red and blue ribbons of the Unite for Children, Unite against AIDS campaign during the first and final matches.

There are about 11 million people living with AIDS in India and South Africa, which are two of cricket's most domicile countries.

The UNICEF Cricket World Cup West Indies 2007 is part of the ICCs commitment to promoting cricket's positive impact on society.

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