Event Maven Pours His Life Into Parties 2009: Rain Atlanta

Event maven pours his life into parties

Light Rain The Atlanta Journal-Constitution The lunching ladies were on the way.
The tables were laid estate-style, set end-to-end like shimmering runways. Tony Conway orbited the arrangement to make sure glasses lined up exactly, that the seats of the chairs barely touched the tablecloths, that the hydrangeas, tulips and peonies were fluffed to perfection. “My designers say, ‘Nature doesn’t do that,’” he said as he fussed over a bloom. “I’m not nature.” The founder and president of A Legendary Event, Conway’s client list includes Jane Fonda, Elton John and Tyler Perry (he oversaw the million-dollar opening gala for Perry’s new studio last fall). A more-is-more kind of guy, Conway’s catering and design company turned a section of the unfabulous Civic Center into a sumptuous event space during the run of the King Tut exhibit. When the Atlanta Symphony Ball chose “La Vie en Rose” as its theme a couple of years ago, Conway showered the InterContinental Hotel’s ballroom with 7,000 blooms. “My life is just a party,” said Conway, whose 12-year-old company employs 200 staffers and 42 managers his partner, Steve Welsh, is the firm’s creative director. “I love what I do, even when I’m not doing it. I’ve never gotten bored.”
A fixture on the scene (and behind the scenes) at the city’s major society and charity events, Conway is well-known among the air-kissing set, but his background might not be. The first crowds Conway fed were the field hands on his great-grandparents’ farm in Weinert, Texas, a dot on the map about 250 miles northwest of Dallas. He got his first paying job by doctoring his birth certificate, and once contrived to bartend during an Ike and Tina Turner concert even though he was underage.

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