On Friday, Einhorn’s firm, ., filed a lawsuit against a company called GreenLight Fee Only Advisors, LLC.
Naturally, the other Greenlight, which bills itself as “one of the nation’s premier fee-only investment advisory and financial planning firms” and is “conveniently located on the west side of Evanston [Illinois]” has nothing to do with the mega-fund that brought Lehman to its knees. And Einhorn’s Greenlight Capital has a trademark on the name, which is why the hedge fund instructed the Illinois-based firm to knock it off back in January. The firm refused to give in, though, so Einhorn is now suing the company for trademark infringement, trademark dilution, trademark counterfeiting, and unfair competition, among other things.
Einhorn is asking that a judge to force the Illinois-based GreenLight to change its name. He’s also asking that the firm be required to turn over any profits it has derived from its allegedly illegal use of the Greenlight name. So, you know, if Einhorn’s multi-billion bets don’t pan out this year, there’s always the possibility that a two-bit firm operated by a guy in suburban Chicago named Sid Blum may make up for it. The lawsuit is below.