NEW YORK, Aug.
24 /PRNewswire/ — Today, ABSOLUT(R) VODKA, the world’s most iconic vodka, announces a creative collaboration with Madison Square Garden that will offer music fans an unparalleled series of high-profile concerts at the iconic venue. Showcasing performances ranging from rock-and-roll heavyweights to country crooners, these two legendary brands will work together to bring music lovers of all kinds the ultimate concert experience as only The Garden can offer. To kick off the series, ABSOLUT and Madison Square Garden will host a once-in-a-lifetime benefit show featuring hip-hop impresario JAY-Z on September 11, 2009, to aid the New York Police & Fire Widows’ & Children’s Benefit Fund (www.answerthecall.org). The highly-anticipated performance will air live and commercial-free on Fuse TV at 9pm.