Digital marketing agency Ambergreen is conducting a social media experiment with Scottish Twitter followers at the inaugural Edinburgh Twestival.

Embraced not only by entrepreneurs and workers, Twitter is becoming increasingly important for big brands, such as with Dell, who recently announced they have generated over $1m in sales through the service. On 12 February 2009 hundreds of cities around the world will be hosting Twestivals, bringing together Twitter communities for an evening of fun, all to raise money and awareness for Charity: water. Ambergreen will be on hand to interview participants as they enter the Twestival for a special video that will be produced for distribution after the event. Arranged in a matter of weeks by supporters of Twitter, the event is the first major offline gathering of the Scottish faithful, many of who have already engaged with each other on the social networking tool, but have never met in person.