An anorexia campaign poster has been displayed on billboards all over Milan.
Italian clothing company Flash and Partners has paid to launch a campaign, showing a naked 27-year-old, Isabelle Caro, who is anorexic, weighing just 68 pounds.
The confronting glimpse into the disorder, through the snap taken by photographer Oliviero Toscani, is a thought provoking way to take the anorexia campaign to the people.