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“Our 2009 campaign demonstrates how the Bank of America Chicago Marathon makes a significant impact on not only the individual participants
who aspire to achieve their personal best, but also to the more than 120 charities that benefit from the race as well as the economy in the host city of Chicago,” said Tim Maloney, Illinois State and Chicago Market President for Bank of America. “It’s a source of great pride to know that through our involvement in this event we can continue to contribute to the economic, social and cultural vitality of the city and leave a positive mark on the lives of so many people.”
The digital fundraising program and advertising launch this month online, in print and outdoor to celebrate the 32nd running of the Bank of America Chicago Marathon on Sunday, October 11.
Digital Fundraising Program – Footprints for Charity
Beginning today, fans everywhere are invited to customize a digital running shoe tread with a personal image and tailored message at www.chicagomarathon.com/footprint. For each submission, Bank of America will donate $1 to the designer’s choice of one of 22 charities, up to a maximum total contribution of $50,000. The completed digital footprints will be viewable on the event site’s home page.
On race day, the final results of the fundraising effort will be announced and an additional $10,000 will be awarded by Bank of America to the charity that received the most submissions on its behalf.
Fans interested in creating a digital footprint of their own should visit www.chicagomarathon.com or www.facebook.com/ChicagoMarathon where videos, training tips from elite runners and the latest Bank of America Chicago Marathon news are also available.