CARPINTERIA, Calif.
– February 23, 2009 – More than 200,000 fans have watched the video of the Carl’s Jr.® Happy Starâ„¢ saving skateboarding legend Rob Dyrdek’s life. But that’s not the only thing this crazy duo has been up to. Here are some upcoming details on the Carl’s Jr. and Rob Dyrdek new BFF-ship that is giving young hungry guys across America plenty to see and do: • In stores now and while supplies last, fast food and skateboarding fans can visit their local Carl’s Jr. and pick up a 42 oz. limited edition Rob Dyrdek collector’s cup when purchasing a large drink or a combo. The cups feature three designs by Rob – one introducing his exclusive toy line, Wild Grinders Rob’s feature film Street Dreams and his signature DC shoes. All three cups feature Rob’s version of the Carl’s Jr. iconic Happy Star, now with 50% more muscles! • When Carl’s Jr. found out Rob Dyrdek was filming his new show Fantasy Factory, which premiered on MTV earlier this month, CEO and Dyrdek fan Andy Puzder stopped by to deliver burgers to the crew. In the true Dyrdek fashion of ridiculous and spontaneous stunts, Rob’s cousin and longtime assistant… Click on a photo to enlarge.
ABOUT CARL’S JR Carl’s Jr. is celebrating more than 65 years in the quick-service industry. What began as a lone hot dog cart in Los Angeles, Calif. in 1941 is today an international organization that employs nearly 30,000 people worldwide. Carl’s Jr. is a wholly owned subsidiary of CKE Restaurants, Inc. (NYSE: CKR) of Carpinteria, Calif. As of the third fiscal quarter ended November 3, 2008, CKE Restaurants, Inc., through its subsidiaries, had a total of 3,110 franchised, licensed or company-operated restaurants in 42 states and in 14 countries, including 1,185 Carl’s Jr. restaurants and 1,912 Hardee’s restaurants. For more information, or to find a Carl’s Jr. near you, go to www.ckr.com or www.carlsjr.com.