The event, held at NBA All-Star Jam Session presented by adidas at the Phoenix Convention Center, allowed families affiliated with PCA Arizona to get
a glimpse at Howard’s moves before he suited-up to defend his title in the Sprite Slam Dunk contest on Saturday. During the morning’s exclusive event, Howard worked out in a custom Doublemint cape, reminiscent of the super hero ensemble he wore during last year’s Sprite Slam Dunk event. Howard then surprised the PCA youth in attendance with mini-versions of the same gear before the caped crusaders took to the floor for a skills clinic with the Orlando Magic center. “Now in its second consecutive season, the Double-Double Challenge has created a great opportunity to raise funds and awareness for the important work done by PCA America to prevent the abuse and neglect of children around the country,” said John Kelly, Director of Wrigley U.S. Marketing. “Dwight is one of the most prolific players in the game and we couldn’t more pleased to have him a part of the Wrigley family.” Doublemint introduced the Double-Double Challenge at last year’s NBA All-Star in New Orleans as a consumer-pledge program for every double-double recorded during the second half of the season. The effort raised more than $50,000 for PCA. This season, the Doublemint Double-Double Challenge has expanded to a season long effort with a donation focus on double doubles recorded by Howard, last year’s league leader. Fans will have an opportunity to contribute to the fundraiser in April during the PCA’s National Child Abuse Prevention Month when they can make a personal pledge for each of Howard’s double-doubles at . About Prevent Child Abuse America Prevent Child Abuse America, founded in Chicago in 1972, is the nation’s leading organization working solely to prevent the abuse and neglect of our nation’s children. Through its chapters in 47 states and leading direct service program, Healthy Families America®, in more than 400 communities nationwide, Prevent Child Abuse America helps provide healthy, stable and stimulating experiences for more than 100,000 families every year. For more information, please visit . About NBA Cares
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