iml’s electronic keypad spurs record-setting pledges at the Robin Hood Foundation’s annual gala NEW YORK, May 21 /PRNewswire/ — In a time when philanthropic
dollars seem to be disappearing, Robin Hood, one of the city’s leading poverty-fighting organizations, had a different outcome at its most recent event in New York City with the help of iml’s . Jon Stewart, the emcee of the evening, called for the 3100 gala attendees to donate solely by pledge. No trips around the world, no dinner with celebrity chefs, just the individual guest, an iml electronic keypad, and a little friendly competition amongst table sections. Anne Hathaway, Eli Manning and Brian Williams rallied for their sections, but 18 minutes and $27.7 million later, Section 3 was declared the winner. However, everyone knew that night who the true winners are 1.9 million men, women and children who live in poverty in New York City.
This type of charity event would typically see less than a 10% participation rate, but Robin Hood decided to do things differently this year. They enlisted the help of iml and its electronic bidding system to raise funds, resulting in a 72% participation rate, and a significant increase in the total amount raised.