In honor of World Cancer Day last week (February 4th), Stand Up To Cancer teamed up with Xbox LIVE to create a call-to-action video called “Up2 You + Me”. The video stars Jim Parsons of The Big Bang Theory taking on 30 different roles (and 30 different costume changes including crazy cat lady, online dater, and germ freak, among others).
The campaign premiered last week and will run for one month (February 4, 2010 March 8, 2010) on Xbox LIVE, MSN Games and within a number of Xbox game titles. People will also be able to view the video on StandUp2Cancer.org.
http://pitch.pe/44818
Up2 You + Me” :
https://youtube.com/watch?v=z-R2eqF5m9Y%26hl%3Den_US%26fs%3D1%26
https://youtube.com/watch?v=z-R2eqF5m9Y%26hl%3Den_US%26fs%3D1%26