NYC Twestival, M:2, New York February 12, 2009 M:2 took every opportunity to support their cash flow, charging 4 bucks an item and nope,
you can’t check your big sack with your coat, so women could potentially spend $8.00 before even hitting the bar for an $18.00 drink. The NYC club scene is pretty decadent considering the crap state of our economy. Droves of slicked-up dudes and stiletto-teetering, shiny-locked, glistening-lipped girls poured down the street like beautiful safe running water into the mouth of a needy baby after Twestval, so you know M:2 isn’t hurting for cash. Why not donate the coat check money to charity:water I would have gladly forked over the cash if I knew it was for good, not glam sham. And what a way to not only maintain your super awesome bangin’ club rep, but also reveal a heart instead of a lumpy piece of coal. Psh. see Steve Coulson, Partner at The Advance Guard, Gregory Galant, Founder of Sawhorse Media (bringing you Musebin, the Shorty Awards, and News Groper) and Venture Voice, the side of Caroline McCarthy’s head, and a few others who kindly forked over the extra dollars for a separate space, but other than keeping the everyman away, I didn’t see any real benefit to VIP (a cash bar Really). I happily returned to my people down below JUST in time to see Matt (McMatt) break dance fighting with Matman! That sweater vest-clad fella dropped to the floor, kicked his legs all over the place and killed it. Who knew Matthew Knell from MTV Networks’ Social Media team, Frani Lieberman, Account Supervisor at The Bender Hammerling Groupm and Lisa Lacy, food and business writer kept safe on the periphery. I found the squeezable Jeff “JahFurry” Newelt and a good friend near the center of the club – and Jeff took me back to the Eclectic Method booth so I could see mix genius in action. Alyssa Galella and her M Booth posse were in the crowd and I later saw her keeping a table warm with rugby-phile Paull Young. Keeping a booth cozy was the lovely Chantelle Karl, Public Relations Manager, East Coast at Yelp.com who has been traveling NONSTOP. I have no idea how she made it out, but she did and Kristin Maverick, Director of Communications at Carrot Creative and a host of other Yelpers joined her. The devious duo of Dario Meli and David Tedman, Partners at Invoke (a digital agency), Shorty Award winners and hard partying Canadians were entertaining revolving gaggles of ladies and probably stayed at M:2 long after I departed. So far it looks like $22,500 (imagine how much higher that could be with the coat check and even if just an HOUR of the bar profits had been donated) was raised which means roughly 4.5 wells can be built which will get 1800 people clean water for 20 years. That should soften the blow of that nearly $20.00 glass of champagne. Sort of.