“But we have not had that discussion with the Tour.” “It sent everybody running for cover,” Croak said.
“And I think if everybody understood that (in) sports marketing, Miller didn’t put its name on Miller Park because it was bad for business. They’re selling more beer because they did that, and that’s how people do it.” “And we’ve talked to a couple of companies here in town and are either getting more information for them or doing other things as we move along. It’s a slow process, but I think we knew it would be slow.” Croak says the tournament’s commitment to raising money for Children’s Hospital of Wisconsin makes it more attractive to companies. “It’s much easier to say the primary beneficiary of this tournament is Children’s Hospital,” Croak said. “And then they say, ‘Oh, yeah. It is about charity.”‘
Watch as two-time defending champion Stephen Ames, World No. 3 Phil Mickelson, fan favorite Rocco Mediate, and seven-time PGA Tour winner K.J. Choi look to cash in at the 2008 LG Skins Game.