The Today Show cast, Al Roker, Meridith Viera and Matt Lauer where Snuggie, the blanket with sleeves.
One size fits all! Snuggie, the TV-advertised “blanket with sleeves,” may be coming to a bar near you. A Chicago-based charity idea for a pub crawl by revelers all wearing the robelike fleece – the subject of late-night infomercials with a cultlike following – is spreading across the nation. “It provides an opportunity to act silly, have some drinks and forget everything that’s going on right now,” said Michael Gallagher, 32, whose recent trip to Africa prompted him to try to raise money for a Tanzanian orphanage. Brainstorming ideas, a friend suggested the Snuggie. “It was an aha moment,” said the friend, David Barnes, 29, who, with colleague Dan Kuthy, 23, joined in organizing the event.
“It was just a silly moment when the Snuggie pub crawl was born.”