Today, ABSOLUT VODKA, the world’s most iconic vodka, announces a creative collaboration with Madison Square Garden that will offer music fans an unparalleled series
of high-profile concerts at the iconic venue. Showcasing performances ranging from rock-and-roll heavyweights to country crooners, these two legendary brands will work together to bring music lovers of all kinds the ultimate concert experience as only The Garden can offer. To kick off the series, ABSOLUT and Madison Square Garden will host a once-in-a-lifetime benefit show featuring hip-hop impresario JAY-Z on September 11, 2009, to aid the New York Police & Fire Widows’ & Children’s Benefit Fund (). The highly-anticipated performance will air live and commercial-free on Fuse TV at 9pm. The events of September 11 challenged JAY-Z as an entertainer and a New Yorker. This charity concert serves as not just a reminder of the lives lost but as a look towards the future and the hope that arose on September 12. “This charity and concert encompass the true spirit of New York City,” commented Shawn “JAY-Z” Carter. “We are asking everyone to ‘answer the call’ and support and honor the families of those that lost their lives in the line of duty. There is a true camaraderie and resiliency this city showed the world in 2001 and we continue that today by taking care of our own.” “On behalf of The New York Police & Fire Widows’ & Children’s Benefit Fund’s Board of Directors and the families of our fallen heroes, we are truly grateful for JAY-Z’s choice to support our charity and “answering the call,” said Stephen J. Dannhauser, President and CEO of the New York Police & Fire Widows’ & Children’s Benefit Fund. “Madison Square Garden is an iconic venue known world-wide for presenting premier concert events year after year. ABSOLUT has a history of supporting the creative visions of artists in every genre. In celebration of ABSOLUT’s ongoing partnership with musical visionaries, this collaboration with Madison Square Garden seems natural. Performing at MSG is certainly a defining moment in many artists’ careers and we recognize MSG as a creative force in entertainment,” said Tim Murphy, Vice President of Marketing, Pernod Ricard USA. “JAY-Z’s concert will be a great kick-off and a sensational experience for our consumers and concert goers.” “Madison Square Garden is committed to providing the highest quality of entertainment to our patrons and we are thrilled to work with such an iconic brand, ABSOLUT, to bring the best in music entertainment to concert-goers,” says Lew Sherr, SVP Marketing Partnerships, MSG Entertainment. “We are proud of our storied history in music performers and look forward to launching our relationship with ABSOLUT as we bring a pre-eminent roster of performers to our venue. Together, MSG and ABSOLUT will create unforgettable music experiences at the World’s Most Famous Arena.” Leave a comment
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