The We Speak Image Fashion Campaign, for the Red Cross, will be showcased at this year’s London, Paris and Milan Fashion Weeks.
17 European fashion designers have been asked to create a collection inspired by the general public’s domestic-taken photos.
The top images, as voted by the public, will be given to designers like Matthew Williamson to create an image inspired line of couture.
We Speak Image Fashion Campaign progress can be viewed at Canon.