The Madden brothers and Nicole Richie will help launch the Coffee Cup With A Cause program.
Running throughout 2010, the program aims to raise more than $2 million to charities through the introduction of limited edition 20-oz coffee cups designed by entertainment and sport celebrities. Consumers will be able to drive donations through the purchase of these celebrity-designed cups that will be sold in 7-Eleven stores nationwide and can be filled with any 7-Eleven hot beverage.
Nicole Richie, Joel Madden and Benji Madden will kick off the program February 9th at Beyond Shelter Neighborhood Resource Center in South Central Los Angeles.
Money raised from the Coffee Cup with a Cause program will benefit the Richie-Madden Childrens Foundation and help fund local, national, and international programs that improve the lives of children (the content of this post was written by Coffee Cup with a Cause).