Gold Sales Get Homey Touch 2009: Cloudy Atlanta

Gold sales get homey touch

Cloudy The Atlanta Journal-Constitution Friends are worth their weight in gold, especially when they show up for a gold party.
When a dozen women gathered at Kitsy Rose’s Virginia Highland home on a weekday evening to sip wine, nibble hors d’oeuvres, and catch up on life, the only sign that it wasn’t a typical girls-night-in was the table decorated with plastic cups, magnets and a scale where the Golden Girls had set up shop. Selling gold has become common in this tough economy although the options for turning gold into cash include visits to pawn shops or locations advertised on late night TV, it is in-home gold parties, conducted by companies like Golden Girls LLC, that are gaining popularity in Atlanta. “Historically, when gold prices are up, you will see this type of sale occurring. But normally, in the past, what we have seen is them occurring inside of a jewelry store or pawn shops or places that are accustomed to dealing with gold,” said Oscar Garrison, assistant commissioner of the consumer protection division at the Georgia Department of Agriculture. The trendy home parties, modeled after Tupperware and other direct sales brands, have already morphed from mere money making ventures to social gatherings where the money is —- almost —- beside the point.
Taking a seat at the gold table usually brings forth a good story like the one about the cheapskate ex-husband who had given his wife a gold bracelet that turned out to be fake or the woman who sold a set of wedding bands after getting remarried —- to the same man. The gossip is part of what makes a gold party a party. The other part is the pressure-free environment.

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