Jamie Oliver has joined with the RSPCA UK for new campaign for pigs.
The Naked Chef thinks British shoppers are unaware of how pigs are farmed, being either free range, outdoor bred or outdoor reared meaning some piglets are born outdoors in paddocks, but spend the rest of their little lives in indoor systems that vary in welfare standards.
The RSPCA and Jamie Oliver explain more about the campaign and pig farming in the TV show, Jamie Saves Our Bacon, on later this month.