Kmart Tries Trunk Show To Showcase Styles Jaclyn Smith 2009: Kmart Keeps

Kmart Tries Trunk Show to Showcase Styles Jaclyn Smith

Kmart keeps trying new ways to push itself as a fashion destination for budget conscious shoppers and brought actress and apparel design partner Jaclyn
Smith to promote her brand to “frugalistas,†as she called them, at the retailer’s . Smith appeared yesterday at a Kmart just outside New York’s Penn Station touting her namesake line and signing autographs just as rush hour began and the commuter crowd flooded the store. Yet she was the last to appear in a schedule that began at noon with Jen Groover, founder of the Butler Bag Co., who offered tips to help busy women save time, and continued with Julie Mensch, fashion merchandising manager for Glamour magazine, who conducted a summer fashion trend presentation at 2 p.m. BNET Retail provides daily industry news coverage and insights for managers and executives about the key players in the consumer retail industry. In addition to detailed company profiles, we bring you critical analysis on new alliances and partnerships, new products, mergers and acquisitions, labor and cost management, investments and deal flow, and a host of other important business issues. Even a major free-market economic crisis hasn’t broken the love affair between business execs and their favorite free-market philosopher. Tully’s, which has long struggled in the shadow of Starbucks, has a new partnership with Green Mountain Roasters that could make it a national contender.
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