The filmmaker behind the Kony 2012 is aiming for a peaceful campaign. Its controversial viral video has been viewed 36 million times on YouTube. The film makers have a strong passion on helping the campaign against the Ugandan warlord Joseph Kony. In just 48 hours, Kony 2012 already raised $5M which gives more hope for the Invisible Children founders and the film makers of Kony 2012.

Filmmaker Jason Russel for Kony 2012, aims for a peaceful campaign and hoping for Mr. Kony to surrender peacefully. He believes that Mr. Kony is just around and hoping he can hear their voice asking for a beautiful ending.