Posted on: Wednesday, 26 August 2009, 14:30 CDT Garone will participate in the landmark event of the LIVESTRONG Global Cancer Campaign, an effort of
the Lance Armstrong Foundation (LAF), to raise awareness of Movember’s commitment to bring attention to the global cancer epidemic before an audience of world media, political leaders, organizations and corporate leaders representing 60 countries. “Movember is honored to not only be invited to attend the first LIVESTRONG Global Cancer Summit but also be asked to present on how digital strategies can be used to address the global cancer burden,” said Movember Co-Founder and CEO Adam Garone. “Given Movember’s global presence we are uniquely placed to lead the charge on cancers that affect men.” “Cancer is a major public health problem that affects every country in every region of the world regardless of economic and social situation,” said Lance Armstrong, LAF founder and chairman, cancer survivor and champion cyclist. “Through collective action, we will make a renewed commitment to reducing the burden of cancer around the world and break down the stigma and silence too often associated with the disease.” In response, the LAF established the LIVESTRONG Global Cancer Campaign to urgently address the burden of cancer worldwide and support the 28 million people living with cancer around the globe. It is estimated that cancer will be the leading cause of death worldwide by 2010. With such statistics, the LAF recognized that a global challenge like cancer required a global movement. And so it began urging world leaders, leading cancer organizations and survivors to join together by making commitments to take action in their communities to reduce the burden of this disease. Movember joins the LIVESTRONG movement with a commitment to grow the campaign in these countries while expanding the Movember movement by launching campaigns in South Africa, Finland, Netherlands, and France.
Speakers at the Summit include honorary summit chair and former Irish President Mary Robinson, Irish Cancer Chief Professor Tom Keane, CNN chief medical correspondent Dr. Sanjay Gupta as well as representatives from the World Health Organization and other global bodies.