World famous Indian batsman Sachin Tendulkar has joined with UNICEF to encourage children to improve their health and hygiene.
The Master Blaster, Tendulkar, features in a PSA for the inaugural Global Handwashing Day.
The PSA is targeted at students and will be broadcast this month across India in fourteen different languages.
‘Having two young children, I constantly have to remind them to wash their hands before and after meals. I wanted to be a part of this campaign, because washing hands with soap can keep children safe and healthy and protect them against deadly disease,’ Tendulkar said.
UNICEF’s Global Handwashing Day, endorsed by Sachin Tendulkar, is on October 15.