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To use all the features of this site, please enable it. Mom blogger Tara Kuczykowski with her children, from left: Addison, 3 Ryne, 7 Drew, 1 Jace, 6 and Camben, 5 When stay-at-home mom Tara Kuczykowski clips a coupon, about 25,000 online fans a day take note. So, too, does the world’s largest retailer, which features her money-saving blog on www.walmart.com. Ditto for marketers, who approach her with more advertising offers than she chooses to accept. Deal Seeking Mom, the site she created in June 2008, began as a hobby for the discount enthusiast. Drawing 500,000 visitors a month, Deal Seeking Mom supports the 33-year-old Canal Winchester resident, her five young children and her husband — who was laid off from his pipe-fitting job on Christmas Eve. “I would have never thought I could earn what I have,” Kuczykowski said. “I really can’t say why my site has gotten so big.” As social media are reaching the mainstream, more moms are joining the blogosphere.
Of the innumerable blogs, Nielsen tracks more than 15,000 of particular importance to marketers: those written by “mommy bloggers.”