Relationship Expands The Lippin Group’s “Brand2Hollywood” Unit LOS ANGELES–()–The Lippin Group, one of the world’s leading independent entertainment/communications public relations and marketing firms, has
entered into an exclusive brand-focused alliance with The jLINE Group, an event development and entertainment marketing firm. Dick Lippin, chairman and CEO, The Lippin Group, and JL Pomeroy, president and founder of The jLINE Group, made the announcement today. The partnership evolved from the success of previous joint projects. It will expand The Lippin Group’s “Brand2Hollywood” unit in the areas of event development and production, programming brand integration and product placement. “The establishment of this new association with jLINE recognizes our belief in the valuable and strategic bridge we can provide between the worlds of entertainment and leading consumer brands. We can create efficient and mutually beneficial ways for these worlds to interact,” Mr. Lippin stated. “What we are offering is a low financial cost of entry for companies to be associated with Hollywood and the ability to shape a marketing campaign that achieves heightened brand visibility in the process.” Ms. Pomeroy said, “This alliance represents a natural progression for The jLINE Group. Our ability to strategically align consumer brands with entertainment properties will be enhanced with access to The Lippin Group’s considerable entertainment client roster. And with the support of executives in New York, Los Angeles and London, we will be dynamically positioned to execute and promote these brand associations.” In addition to representing high-profile projects like “High School Musical,” Mad Men” and “Law & Order,” the agency also handles industry organizations such as the Academy of Television Arts & Sciences, the Hollywood Radio & Television Society, NATPE, the Independent Film and Television Alliance, the International Academy of Television Arts & Sciences, NAMM and the Monte Carlo Television Festival. Industry event campaigns include the Primetime Emmy Awards, People’s Choice Awards, NAACP Image Awards, ALMA Awards, ESPN’s ESPYS and the Costume Designers Guild Awards, which is executive produced by The jLINE Group. The Lippin Group, Los Angeles Alex Lippin, 323-965-1990 or The jLINE Group, New York JL Pomeroy, 212-505-2009
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