50/50 is released on Blu-ray and DVD on March 26, 2012 and HMV and Teenage Cancer Trust are teaming up to mark the occasion with The 50/50 Challenge. Using the enormously talented team from Electric Hair, the charity and the high street retailer will be inviting those who have successfully raised 50 to get a bespoke buzz cut at HMVs flagship Oxford Street store on day of release.
Those brave enough to say farewell to their hair just as Joseph Gordon-Levitts character did in the hit film will be able to register their fundraising via a special Virgin Money Giving page before coming down to the store on March 26 and getting the haircut of a life time in front of Oxford Streets busy lunchtime shoppers!
Are you brave enough to take the plunge?
What :THE 50/50 CHALLENGE 2012
Where:HMV, Oxford Street, London
When:2012-03-26 @12:00:00
For more info aboutHMV & TEENAGE CANCER TRUST – THE 50/50 CHALLENGE 2012 visit the site teenagecancertrust.org